Data notes

Corpus-level distributions computed at build time from the same filings that power the brand directory. Every note states its corpus, field, and computation. Nothing here is estimated; blanks in the underlying data are excluded and counted.

• Item 19 disclosure rate: how many franchisors make a financial performance representation
  Share of franchise FDD filings that include an Item 19 financial performance representation, computed from 1,567 Wisconsin filings.
• Initial franchise fee distribution
  Distribution of disclosed initial franchise fees (Item 5) across 1,567 Wisconsin FDD filings.
• Item 7 total initial investment distribution
  Distribution of Item 7 estimated total initial investment (low and high) across 1,567 Wisconsin FDD filings.
• Item 20 outlet counts and churn: distributions
  Distributions of franchised outlet counts, net change, and terminations (Item 20) across 1,567 Wisconsin FDD filings.
• Item 19 headline gross revenue distribution (annual cohorts only)
  Distribution of headline Item 19 gross revenue figures (annual cohorts, average or median) across eligible Wisconsin FDD filings.